© Hadley Hudson/Joe Berger
Since the launch of Levi's Engineered Jeans in 1999, the street art-inspired line has consistently challenged the
traditional understanding of urban fashion. Celebrating its “10th anniversary”, it has lost nothing of its irony
and progressive demand.
On the occasion of this year’s 9 festival, the American photographer,
Hadley Hudson, staged an urban love story, showing the interplay of selected pieces from the latest Levi's Engineered
collection and contemporary Austrian accessory and fashion design.
An exciting symbiosis -
see for yourself!
© Hadley Hudson/Joe Berger; Claude: Levi’s Engineered 10th Anniversary Tee
crown: stylist’s own, bracelet: RADIĆ / MORGER, skirt: Anna Aichinger
crown: stylist’s own, bracelet: RADIĆ / MORGER, skirt: Anna Aichinger
© Hadley Hudson/Joe Berger; Tom: Levi’s Engineered 10th Anniversary Tee
Claude: Levi’s Engineered Sleeveless, Legins: Anna Aichinger, Necklace: AntoanetaSterevaDesign
Claude: Levi’s Engineered Sleeveless, Legins: Anna Aichinger, Necklace: AntoanetaSterevaDesign
© Hadley Hudson/Joe Berger; Claude: Levi’s Engineered Tee, Levi’s Engineered Icon Slim Fit
boots: RADIĆ / MORGER, suspenders: Ute Ploier, bag: Galogaza
boots: RADIĆ / MORGER, suspenders: Ute Ploier, bag: Galogaza
© Hadley Hudson/Joe Berger; Claude: Levi’s Engineered Printed Bomber
Overall: Awareness & Consciousness
Overall: Awareness & Consciousness
© Hadley Hudson/Joe Berger; Tom: Levi’s Engineered Two-Tone Hoody, Levi’s Engineered New Comfort Stripes Fit, scarf:
RADIC / MORGER; Claude: Levi’s Engineered Printed Silky Jacket, Levi’s Engineered Cinch Back Loose Fit, hat: Mühlbauer,
t-shirt: Anna Aichinger
© Hadley Hudson/Joe Berger; Claude: Levi’s Engineered Double Layered Tee, Levi’s Engineered Dart Back Hotpant
scarf: Awareness & Consciousness
scarf: Awareness & Consciousness
© Hadley Hudson/Joe Berger; Tom: Levi’s Engineered Crew Neck Sweat, Levi’s Engineered Loose Fit, hat: Vintage, necklace:
Susanne Hammer
Making Of © Albert Handler
PARTNERS
Service Portfolio
Sponsoring
TIME PERIOD
2009
Place
BerlinPROJECT STATUS
realised
Photography
Haldey Hudson / Joe Berger
Styling
Jennifer
Mc Farlane
Hair and Make-Up
Christian Fritzenwanker / perfectprops Berlin
Models
Tom
/ DeeBeePhunky, Claude G. / DeeBeePhunky
Production
Ulrike Tschabitzer-Handler / Unit F
büro für mode
Fashion / Accessory by
- RADIĆ / MORGER
- Anna Aichinger
- AntoanetaSterevaDesign
- Awareness & Consciousness
- Ute Ploier
- GALOGAZA
- ___ fabrics interseason
- Mühlbauer
- petar petrov
- Susanne Hammer