Unit F Designers' Support

so fresh. the jewellery award by Pierre Lang

Newcomer award for contemporary jewellery design as an image tool for the Austrian jewellery company

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so fresh. 2008, Winner Husan El Odeh © Klaus Vyhnalek
so fresh. the jewellery award by Pierre Lang was conceived in 2006 by Unit F büro für mode together with the jewellery company Pierre Lang.
 
Unit F has since been responsible for the entire organisational process, from the call of entries to the award ceremony. This way, it was possible to successfully set up and internationally establish one of the most important European awards for contemporary jewellery design.
 
Since 2006 the 10,000 EUR award has been given annually as part of the festival for fashion & photography.
 
The international jury of fashion and jewellery design experts included the British jewellery designer, Scott Wilson, and the managing director of the jewellery museum Pforzheim, Cornelie Holzach, in 2008, the jewellery designer, Naomi Filmer, and Vicki Sarge from Erickson Beamon, UK, in 2007 and the managing director of the jewellery gallery Ra/Amsterdam, Paul Derrez, the international fashion journalist, Diane Pernet, and the London-based jewellery PR and sales agent, Valery Demure, in 2006.
 
Previous winners of the award were Tobias Bodio in 2006, Shari Pierce and Christian Hoedl (sharing first place) in 2007, Husam El Odeh in 2008 and Matthias Grotevent in 2009.
The highlight of the awards night is the presentation of the winning jewellery collection in a catwalk show. Since 2008 the jury has also chosen the collections of two promising talents which are also presented in the show.

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so fresh. 2008 © Klaus Vyhnalek

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so fresh. 2008, Show Husam El Odeh © Klaus Vyhnalek

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so fresh. 2008, Show Husam El Odeh © Klaus Vyhnalek

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so fresh. 2008, Show Noemie Doge © Klaus Vyhnalek

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so fresh. 2008, Show Noemie Doge © Klaus Vyhnalek

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so fresh. 2008, Show Karic & Galehr © Klaus Vyhnalek

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so fresh. 2006 © Duerr/Ruzicka/Avraham

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so fresh. 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham

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so fresh. 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham

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so fresh 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham

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so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham

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so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham

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so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham

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so fresh. 2007 Winners Shari Pierce, Christian Hoedl © Duerr/Ruzicka/Avraham

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so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek

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so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek

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so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek

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so fresh. 2006, Winner Tobias Bodio © Pierre Lang
PARTNERS

Service Portfolio
Sponsoring

TIME PERIOD
2006 ongoing 

Place
Vienna: Semperdepot

PROJECT STATUS
realised

so fresh. 2009

Winner:

Matthias Grotevent, 
Germany

 

Talents:

  1. Hanna Hedmann
    Sweden
  2. Veronika Meierhofer, 
    Austria

 

so fresh. 2008
Winner:
 
Talents:
  1. Noemie Doge
    Switzerland
  2. Karic & Galehr, 
    Austria
 
so fresh. 2007
Winner (sharing the award)
  1. Sharie Pierce,
    Germany
  2. Christian Hoedl, 
    Germany
 
so fresh. 2006
Winner: Tobias Bodio, Germany
 
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