so fresh. 2008, Winner Husan El Odeh © Klaus Vyhnalek
so fresh. the jewellery award by Pierre Lang was conceived in 2006 by Unit F büro für mode together
with the jewellery company Pierre Lang.
Unit F has since been responsible for the entire
organisational process, from the call of entries to the award ceremony. This way, it was possible to successfully set up and
internationally establish one of the most important European awards for contemporary jewellery design.
Since
2006 the 10,000 EUR award has been given annually as part of the festival for fashion & photography.
The
international jury of fashion and jewellery design experts included the British jewellery designer, Scott Wilson,
and the managing director of the jewellery museum Pforzheim, Cornelie Holzach, in 2008, the jewellery designer, Naomi
Filmer, and Vicki Sarge from Erickson Beamon, UK, in 2007 and the managing director of the jewellery gallery
Ra/Amsterdam, Paul Derrez, the international fashion journalist, Diane Pernet, and the London-based jewellery
PR and sales agent, Valery Demure, in 2006.
Previous winners of the award were Tobias
Bodio in 2006, Shari Pierce and Christian Hoedl (sharing first place) in 2007, Husam El Odeh
in 2008 and Matthias Grotevent in 2009.
The highlight of the awards night is the presentation of the winning jewellery collection in a catwalk show. Since 2008 the jury has also chosen the collections of two promising talents which are also presented in the show.
The highlight of the awards night is the presentation of the winning jewellery collection in a catwalk show. Since 2008 the jury has also chosen the collections of two promising talents which are also presented in the show.
so fresh. 2008 © Klaus Vyhnalek
so fresh. 2008, Show Husam El Odeh © Klaus Vyhnalek
so fresh. 2008, Show Husam El Odeh © Klaus Vyhnalek
so fresh. 2008, Show Noemie Doge © Klaus Vyhnalek
so fresh. 2008, Show Noemie Doge © Klaus Vyhnalek
so fresh. 2008, Show Karic & Galehr © Klaus Vyhnalek
so fresh. 2006 © Duerr/Ruzicka/Avraham
so fresh. 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham
so fresh. 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham
so fresh 2007, Show Christian Hoedl © Duerr/Ruzicka/Avraham
so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham
so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham
so fresh. 2007, Show Sharie Pierce © Duerr/Ruzicka/Avraham
so fresh. 2007 Winners Shari Pierce, Christian Hoedl © Duerr/Ruzicka/Avraham
so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek
so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek
so fresh. 2006, Show Tobias Bodio © Klaus Vyhnalek
so fresh. 2006, Winner Tobias Bodio © Pierre Lang
PARTNERS
Service Portfolio
Sponsoring
TIME PERIOD
2006 ongoing
Place
Vienna: SemperdepotPROJECT STATUS
realised
so fresh. 2009
Winner:
Matthias Grotevent,
Germany
Talents:
- Hanna Hedmann,
Sweden - Veronika Meierhofer,
Austria
so fresh. 2008
Winner:
Husam El Odeh, UK
Talents:
- Noemie Doge,
Switzerland - Karic & Galehr,
Austria
so fresh. 2007
Winner (sharing the award)
- Sharie Pierce,
Germany - Christian Hoedl,
Germany
so fresh. 2006
Winner: Tobias Bodio, Germany