Unit F Designers' Support

BREAD & butter - Logos Mutant

Contemporary Fashion for the Streetwear Trade Fair BREAD & butter

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© Albert Handler

For the international Streetwear Trade Fair organisers BREAD & butter Berlin, Unit F conceived the travelling exhibition, Logos Mutant, for the two Bread & butter locations Barcelona and Berlin.

 

The video installation was composed of circularly set-up monitors showing interviews with designers and people from the international fashion network. The basic idea of Logos Mutant was to display a network of contemporary fashion designers in an exhibition. The interviews were conducted by the American journalist, Diane Pernet - www.ashadedviewonfashion.com - featuring dialogues, monologues and statements on the topic of fashion and the world around it, as well as archive material of catwalk shows and art projects, showing the working processes of each interviewee.
 
The installation’s aim was to illustrate the international network of contemporary fashion designers, journalists and theorists.
 
The exhibition was accompanied by a catalogue co-conceived by Unit.
The aim was to further establish the position of BBB.Studio as an island for contemporary design within the trade fair, thus strengthening the image of BREAD & butter as more than just a Streetwear Trade Fair.

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© Albert Handler

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© Albert Handler

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© Albert Handler

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© Albert Handler

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© Albert Handler

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© Albert Handler

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© Albert Handler
PARTNERS

Service Portfolio
Sponsoring

TIME PERIOD
2006 

Place
Berlin / Barcelona

PROJECT STATUS
realised

Exhibition
  1. Idea: Unit F büro für mode - Katrin Seiler, Ulrike Tschabitzer, Andreas Oberkanins
  2. Exhibition Concept: Unit F, ModaFAD
  3. Installation Concept: ModaFAD Video
  4. Editing: Sofa Experience Communications
  5. Art Direction: Oriol Caba Asensio
  6. Interviews: Diane Pernet
 
Catalogue
  1. Publisher: Karl Heinz Müller
  2. Editorial Team: Katharina Kemmler
  3. Creative Concept: Oriol Caba Asensio, Katharina Kemmler, Katrin Seiler
  4. Creative Direction: Robert Dizdarevic
  5. Art Direction: Katrin Friedmann
  6. Project Coordination: Nicole Su-Mi Ciesinski
  7. Production: Kathleen Hiller, Ivan Perez