13 festival

To sum up 13 festival for fashion & photography very shortly, we borrow a song title of Peter Fox. Alles Neu! (everything new!) describes best what will happen this year and how!

To illustrate this, the festival appears with an entirely new corporate identity this year. The festival magazine underwent a remake and is printed on newsprint in a younger, fresher design, which uses typography and photography as equally artistic elements.

The magazine is also supplemented this year by the festival website, which this year also features a new layout. Like last year, the 13 festival blogger team will inform in advance of the designers participating in the festival, international guests and protagonists, and during the festival provides reports on the events and provides insights from behind the scenes.
The festival campaign’s successful concept of creating a dialog between art and fashion was not changed but this year, following established duos Erwin Wurm ? Elfie Semotan and Elke Silvia Krystufek ? Maria Ziegelböck, it is realized by a very young artist. Born in Zagreb and living in NYC, Dora Budor is affiliated with the post-internet art and deals with the heavily manipulated images of fashion and advertising.

The MAK - Austrian Museum of Applied Arts / Contemporary Art is the festival’s new venue and co-operation partner. Here, the Fashion Talk about Staging Fashion - Collecting and Displaying Contemporary Fashion Today, Lidewij Edelkoort’s trend seminar, the AFA-Austria Fashion Awards, and the departure fashion night will take place. Moreover, the EVOQUE NextGen Award, which is sponsored for the third time by Land Rover Austria and is aimed at the youngest generation of local fashion designers.
The way fashion is presented at this year’s festival is also new. Correspondent to the Museum of Applied Arts as venue, the audience will not be exposed to classic runway situations but will be able to move through exciting fashion installations.

The events are completed by two fascinating exhibitions: In The internet is virgin soil to all of us curated by Felix Gaudlitz, young artists of the post internet movement take the portfolios of the nominated designers for the AFA - Austria Fashion Awards as a starting point for creating new works and new perspectives. In the retrospective of festival for fashion & photography, the festival campaigns and AFA videos of the past years will be displayed. The public is invited to undertake a little time travel watching the diverse aesthetic and artistic approaches of artists like amongst others Mark Glassner, Peter Garmusch, Bettina Komenda, Gerhard Merzeder, Bernd Preiml, Udo Titz, Maria Ziegelböck, Joachim Baldauf und Jork Weismann.

More information is available on www.13festival.at and www.facebook.com/festivalforfashionandphotography. We are looking forward to your visit form November 20-22 at MAK!