Die Presse Award for International PR 2008 to pelican avenue, Carolin Lerch © Klaus Vyhnalek
In 2007 and 2008 this award for outstanding, international fashion design was given as part of the festival for fashion & photography under the patronage of the Austrian newspaper, Die Presse. Die Pressespatronage of the award resulted in a sustained positioning of the newspaper in the creative-economic sector of fashion and fashion design. The distinctive style of the designer and a clear vision with regard to brand identity have been established as prerequisites for receiving this award. The overall award money of 15,000 EUR includes the arranged representation by an international press agency as well as the covering of agency fees for the duration of at least one year. Die Presse Award for International PR was given as part of the festival for fashion & photographyat Messe Wien (2007, to House of the very islands) and at lloonbase36 (2008, to Pelican Avenue).