“Clothing is architecture is performance is sculpture is graphics is archaeology. Fashion is caught up in an all-cultural vortex and the only way to look at it adequately is within this context.“ (Jan Joswig)

Unit F büro für mode seeks to consider fashion as a dialogue partner and to discuss it in an interdisciplinary context while not reducing fashion to clothing only. Fashion is considered both as a cultural discourse and as an economic factor. Following this spirit, Unit F serves as a source of information and a platform facilitating communication and coordination between fashion designers, the industry, academia and culture. In addition to basic and structural support, Unit F also provides designers with the tools to create their distinct image and also offers its services to companies and institutions of the private as well as public sectors.

The aim of Unit F is to initiate an movement in the Austrian fashion scene by giving systematic impulses. Unit F tires to achieve this goal by different means and ways: by granting direct financial support, by interdisciplinary exhibitions and presentations like the yearly festival for fashion & photography, by publishing design-related publications and last but not least by providing a digital fashion archive, which serves as a cultural mediator and visual communications system. With this network, Unit F also qualifies as a creative pool and a driving force for initiating business-friendly communications strategies.