Fashion is a fleeting moment. A book, in the best of all possible cases, is a document for eternity. Presenting fashion in book form can be nothing more than a snapshot. However it is a permanent one and as such it is a key to gaining an understanding of the aesthetic feeling of a generation.
With this book, the Unit F büro für mode has aimed to give an impression of the complexity of Austrian fashion creation since the 80’s, and to document the national and international networks that develop in the fashion system.
Although the point of departure of the book begins in Austria, the aim is to trace international design careers. And because fashion as a cultural phenomenon serves to reflect stylistic changes, the topic is approached via different styles. In addition to interviews, features and photographic editorials, the book features essays and portraits. In text and image form, contemporary Austrian fashion is accordingly presented as part of a densely woven network.
At the beginning there is a contribution by Helmut Lang in form of a special edit for Unit F of his ongoing project “Selective Memories Series”. Helmut Lang was a pioneer in paving the way for a generation that has long established itself successfully in the international fashion business. Unit F accompanied many of these designers on their path to success and, with his work, gave shape to the perception of Austrian fashion at home and abroad. Several contributions will provide insights into the current spectrum of the design landscape. These also include those labels and designers who relocated the focus of their creative work to another country but at the same time maintained a connection to Austria. Here the focus is mainly on the fashion potential of the respective cities and their significance for the design process.
There are interesting reports both on the University of Applied Art and its then vice-chancellor Oswald Oberhuber, who played a pioneering role in the introduction of the guest professor system in educational institutions, as well as on the fashion and textiles industry which cooperated with young designers at times in a most exemplary way.
In order to become a good, fashion requires a sales floor. The chapter on “Viennese Shopkeepers” addresses the development of this idea from a cultural perspective and looks at its contemporary evolution over the course of recent years.
As mentioned at the beginning, fashion is a fleeting thing, knowledge about past fashions is however essential to get a true feeling for contemporariness. This is dealt with by taking a tour through the important Viennese collections: The Fashion Collection of the Vienna Museum, the Department of Court Uniforms at the Kunsthistorisches Museum, the Costume and Fashion Collection at the Museum of Applied Arts, the Austrian Museum of Folk Life and Folk Art, the Textile Collection of the MAK. And since today’s collections will determine what aspects of contemporary fashion will shape aesthetic and cultural memory, the book finishes with a modern archive initiated by Unit F, the CFA – Contemporary Fashion Archive.
---DISTRIBUTION
WHOLESALE
INTERNATIONAL: IDEA BOOKS [http://www.ideabooks.nl]
NATIONAL: MBOOKS [http://www.mbooks.at]
RETAIL
INTERNATIONAL:
Europe
---Athenaeum, Amsterdam [http://www.athenaeum.nl]
---Shashin, 1072 XD Amsterdam [http://shashinbooks.com/]
---Copyright, 2000 Antwerpen [http://www.copyrightbookshop.be]
---Verzameld Werk, 9000 Ghent [http://www.verzameldwerk.be]
---Boekhandel Van In, Hasselt [http://www.boekhandelvanin.be]
---Loring Art, 08001 Barcelona [http://www.loring-art.com]
---Stampa, 4051 Basel [http://www.stampa-galerie.ch]
---Lehmanns, 10623 Berlin [http://www.lob.de]
---Galerie 2000, 10719 Berlin
---Sautter & Lackmann, 20459 Hamburg [http://www.sautter-lackmann.de]
---Walther König, 50672 Köln [http://www.buchhandlung-walther-koenig.de]
---Soda Magazines, 80469 München [http://www.sodabooks.com]
---Werner, 80333 München [http://www.buchhandlung-werner.de]
---Nuovo Milano Libri, Milan
---Books International, Bologna
---Payot, 1002 Lausanne [http://www.payot-libraire.ch]
---Hans Peter Vogt, 3000 Bern
---Orrel Füssli, Zürich [http://www.books.ch]
---Art Data, London W4 5HB [http://www.artdata.co.uk]
---Musee d’Art Moderne, 75116 Paris [http://www.mam.paris.fr]
---Plais de Tokyo, 75116 Paris [http://www.palaisdetokyo.com]
USA
---International Fashion Publisher, Los Angeles
---Arcana, Santa Monica, CA 90401 [http://www.arcanabooks.com]
---MOMA, New York, NY 10019-5497 [http://www.moma.org]
Asia
---Basheer Graphic Books, Singapore, Hong Kong [http://www.basheergraphic.com]
---Memex, Osaka 542
---Utrecht, Tokyo
---UPS, Tokyo
---Yohan, Tokyo [http://www.yohan.co.jp]
---Shimada, Tokyo
Australia
---Brunswick Street Bookshop, Melbourne [http://www.brunswickstreetbookstore.com]
---Metropolis, Melbourne [http://www.metropolisbookshop.com.au]
NATIONAL:
---Buchhandlung Lia Wolf, Bäckerstraße 2, 1010 Wien [http://www.wolf.at]
---MAK-Shop, Stubenring 5, 1010 Wien [http://secure.mak.at]
---Song, Praterstraße 11-13, 1020 Wien [www.song.at]
---Park, Mondscheingasse 20, 1070 Wien [http://www.park.co.at]
---Prachner im Museumsquartier, Museumsplatz 1, 1070 Wien [http://www.prachner.at]
---Buchhandlung Alex Stelzer, Hauptplatz 21, 4020 Linz [http://www.deralex.at]
---Buchhandlung Orkolit Gmbh, Marktlplatz 1, 7423 Pinkafeld [http://www.orkolit.at]
---Morawa Buch und Medien GmbH & Co, Landhausbuchhandlung, Wiesbadener Straße 5, 9020 Klagenfurt [http://www.morawa-buch.at]
---PUBLISHER
Unit F büro für mode
---AUTHORS
ANDREA HURTON---DIANE PERNET---ANDREAS BERGBAUR---BRIGITTE FELDERER---OSWALD OBERHUBER---ELISABETH LÄNGLE---VALERIE STEELE---REGINA KARNER---MONICA KURZEL-RUNTSCHEINER---ANNEMARIE BÖNSCH---ELISABETH FROTTIER---MARGOT SCHINDLER---ANGELA VÖLKER---KATRIN SEILER
---PHOTOGRAPHERS [contracted for this book by Unit F]
ELFIE SEMOTAN---MATTHIAS HERRMANN---BERT HOUBRECHTS
---ART DIRECTION
ALBERT HANDLER [http://www.halle34a.com]
---BOOK DETAILS
48 EURO---GER/ENG---318 PAGES---FORMAT LEPORELLO-STYLE---DIGITAL PRINT---CONTINUOUS PAPER FOLDER---CASED SET---PRINT RUN 800 COPIES
ISBN 10: 3-9502225-0-2
ISBN 13: 978-3-9502225-0-0
---THIS BOOK IS SUPPORTED BY
COPYRIGHT---CULTURE 2000 PROGRAMME OF THE EUROPEAN UNION---DEPARTURE WIRTSCHAFT, KUNST UND KULTUR GMBH---GLORIETTE---GO INTERNATIONAL---MOTHWURF---PALMERS---VIENNA SCIENCE AND TECHNOLOGY FUND (WWTF)---WIENTOURISMUS
With this book, the Unit F büro für mode has aimed to give an impression of the complexity of Austrian fashion creation since the 80’s, and to document the national and international networks that develop in the fashion system.
Although the point of departure of the book begins in Austria, the aim is to trace international design careers. And because fashion as a cultural phenomenon serves to reflect stylistic changes, the topic is approached via different styles. In addition to interviews, features and photographic editorials, the book features essays and portraits. In text and image form, contemporary Austrian fashion is accordingly presented as part of a densely woven network.
At the beginning there is a contribution by Helmut Lang in form of a special edit for Unit F of his ongoing project “Selective Memories Series”. Helmut Lang was a pioneer in paving the way for a generation that has long established itself successfully in the international fashion business. Unit F accompanied many of these designers on their path to success and, with his work, gave shape to the perception of Austrian fashion at home and abroad. Several contributions will provide insights into the current spectrum of the design landscape. These also include those labels and designers who relocated the focus of their creative work to another country but at the same time maintained a connection to Austria. Here the focus is mainly on the fashion potential of the respective cities and their significance for the design process.
There are interesting reports both on the University of Applied Art and its then vice-chancellor Oswald Oberhuber, who played a pioneering role in the introduction of the guest professor system in educational institutions, as well as on the fashion and textiles industry which cooperated with young designers at times in a most exemplary way.
In order to become a good, fashion requires a sales floor. The chapter on “Viennese Shopkeepers” addresses the development of this idea from a cultural perspective and looks at its contemporary evolution over the course of recent years.
As mentioned at the beginning, fashion is a fleeting thing, knowledge about past fashions is however essential to get a true feeling for contemporariness. This is dealt with by taking a tour through the important Viennese collections: The Fashion Collection of the Vienna Museum, the Department of Court Uniforms at the Kunsthistorisches Museum, the Costume and Fashion Collection at the Museum of Applied Arts, the Austrian Museum of Folk Life and Folk Art, the Textile Collection of the MAK. And since today’s collections will determine what aspects of contemporary fashion will shape aesthetic and cultural memory, the book finishes with a modern archive initiated by Unit F, the CFA – Contemporary Fashion Archive.
---DISTRIBUTION
WHOLESALE
INTERNATIONAL: IDEA BOOKS [http://www.ideabooks.nl]
NATIONAL: MBOOKS [http://www.mbooks.at]
RETAIL
INTERNATIONAL:
Europe
---Athenaeum, Amsterdam [http://www.athenaeum.nl]
---Shashin, 1072 XD Amsterdam [http://shashinbooks.com/]
---Copyright, 2000 Antwerpen [http://www.copyrightbookshop.be]
---Verzameld Werk, 9000 Ghent [http://www.verzameldwerk.be]
---Boekhandel Van In, Hasselt [http://www.boekhandelvanin.be]
---Loring Art, 08001 Barcelona [http://www.loring-art.com]
---Stampa, 4051 Basel [http://www.stampa-galerie.ch]
---Lehmanns, 10623 Berlin [http://www.lob.de]
---Galerie 2000, 10719 Berlin
---Sautter & Lackmann, 20459 Hamburg [http://www.sautter-lackmann.de]
---Walther König, 50672 Köln [http://www.buchhandlung-walther-koenig.de]
---Soda Magazines, 80469 München [http://www.sodabooks.com]
---Werner, 80333 München [http://www.buchhandlung-werner.de]
---Nuovo Milano Libri, Milan
---Books International, Bologna
---Payot, 1002 Lausanne [http://www.payot-libraire.ch]
---Hans Peter Vogt, 3000 Bern
---Orrel Füssli, Zürich [http://www.books.ch]
---Art Data, London W4 5HB [http://www.artdata.co.uk]
---Musee d’Art Moderne, 75116 Paris [http://www.mam.paris.fr]
---Plais de Tokyo, 75116 Paris [http://www.palaisdetokyo.com]
USA
---International Fashion Publisher, Los Angeles
---Arcana, Santa Monica, CA 90401 [http://www.arcanabooks.com]
---MOMA, New York, NY 10019-5497 [http://www.moma.org]
Asia
---Basheer Graphic Books, Singapore, Hong Kong [http://www.basheergraphic.com]
---Memex, Osaka 542
---Utrecht, Tokyo
---UPS, Tokyo
---Yohan, Tokyo [http://www.yohan.co.jp]
---Shimada, Tokyo
Australia
---Brunswick Street Bookshop, Melbourne [http://www.brunswickstreetbookstore.com]
---Metropolis, Melbourne [http://www.metropolisbookshop.com.au]
NATIONAL:
---Buchhandlung Lia Wolf, Bäckerstraße 2, 1010 Wien [http://www.wolf.at]
---MAK-Shop, Stubenring 5, 1010 Wien [http://secure.mak.at]
---Song, Praterstraße 11-13, 1020 Wien [www.song.at]
---Park, Mondscheingasse 20, 1070 Wien [http://www.park.co.at]
---Prachner im Museumsquartier, Museumsplatz 1, 1070 Wien [http://www.prachner.at]
---Buchhandlung Alex Stelzer, Hauptplatz 21, 4020 Linz [http://www.deralex.at]
---Buchhandlung Orkolit Gmbh, Marktlplatz 1, 7423 Pinkafeld [http://www.orkolit.at]
---Morawa Buch und Medien GmbH & Co, Landhausbuchhandlung, Wiesbadener Straße 5, 9020 Klagenfurt [http://www.morawa-buch.at]
---PUBLISHER
Unit F büro für mode
---AUTHORS
ANDREA HURTON---DIANE PERNET---ANDREAS BERGBAUR---BRIGITTE FELDERER---OSWALD OBERHUBER---ELISABETH LÄNGLE---VALERIE STEELE---REGINA KARNER---MONICA KURZEL-RUNTSCHEINER---ANNEMARIE BÖNSCH---ELISABETH FROTTIER---MARGOT SCHINDLER---ANGELA VÖLKER---KATRIN SEILER
---PHOTOGRAPHERS [contracted for this book by Unit F]
ELFIE SEMOTAN---MATTHIAS HERRMANN---BERT HOUBRECHTS
---ART DIRECTION
ALBERT HANDLER [http://www.halle34a.com]
---BOOK DETAILS
48 EURO---GER/ENG---318 PAGES---FORMAT LEPORELLO-STYLE---DIGITAL PRINT---CONTINUOUS PAPER FOLDER---CASED SET---PRINT RUN 800 COPIES
ISBN 10: 3-9502225-0-2
ISBN 13: 978-3-9502225-0-0
---THIS BOOK IS SUPPORTED BY
COPYRIGHT---CULTURE 2000 PROGRAMME OF THE EUROPEAN UNION---DEPARTURE WIRTSCHAFT, KUNST UND KULTUR GMBH---GLORIETTE---GO INTERNATIONAL---MOTHWURF---PALMERS---VIENNA SCIENCE AND TECHNOLOGY FUND (WWTF)---WIENTOURISMUS