In the exhibition Differing Views the works of five fashion photographers are presented, each of them being an established photographer in the international world of fashion. The diversity of the works also gives a glimpse into the world of the different lifestyle magazines.

The young Austro-German photographer Iris Brosch, who lives in New York, has published her works in international glamour magazines such as the Italian edition of Vogue, in Harpers Bazaar, etc. In her works she focuses on the representation of young women with a rigid kind of perfection. Her latest works are videos where mythical female figures appear in auratic settings. Differing Views presents one of her latest videos, which positions her works even closer to visual arts.

The photo artist Sissi Farassat is represented here both as a photographer and as the editor of the Sioseh magazine. In the exhibition Differing Views she shows the 17 issues of the Sioseh magazine and two photographic works.

The young photographer Bettina Komenda represents a completely different approach. In her works, which have been produced over the past five years, she depicts colourful portraits of children. In this exhibition she presents her first book featuring pictures of children which will be published by the Japanese publisher Composite by the end of 2001. Prints of some of the children portraits will also be exhibited here.

The star photographer Elfie Semotan shows a series of six photographs which she produced in 1999 together with the Austrian stylist Sabina Schreder for the i-D magazine. Elfie Semotan does not consider herself as a typical fashion photographer – the central features in her works are people and moods, fashion is but a complementary element.

In her works, Maria Ziegelböck does not show an opulent style, neither does she illustrate the illusion created by stylists and make-up artists. In the representation of people she rather focuses on simplicity. In a series of six portraits which she presents in this exhibition, her position is made clear in a remarkable manner.