Nominees
Doychinoff
Isabelle Steger
Fashion Award of the City of Vienna
est. 2009
Doychinoff is a young and ambitious fashion label making its revelled debut in Paris, late last year. It stands for conceptual
and innovative premium quality fashion that is reflecting the zeitgeist and is proving capable of interpreting elegance on
a very high level. The label was established by Maria Doychinova. After graduating from Viennas University of Applied
Arts, Doychinova worked for Roland Mouret in Paris and Hussein Chalayan in London before starting to design her own collections,
in 2006.
*1984
Isabelle Steger distances herself from the dominant discourse on fashion by putting her collections in a critically reflected
context. Her Orwellesque pieces are often monochromatic and geometrical, almost like modern work uniforms. Steger is a 2008
graduate from the University of Applied Arts in Vienna, where she had been studying under Raf Simons and Véronique Branquinho,
respectively. She already won the Fashion Award of the BMUKK, and completed an internship with Martin Margiela in its wake.