A Shaded View on Fashion Film

A Shaded View On Fashion Film shakes up the old rules of fashion by putting the focus on the moving image in an industry overwhelmingly dominated by the “still“ photographic medium.

This trend pursued by the fashion icon, Diane Pernet, has also reached the big fashion houses. More and more labels start to discover the importance of short films, which no longer act purely as classic advertising instead conquering the Internet as experimental image products and viral videos. The selection will be screened at Filmhauskino am Spittelberg as an Austrian premiere, uniting 25 selected short films with different artistic approaches on the themes of fashion, beauty and lifestyle. Among others with Linda Evangelista, Jeremy Scott, Dita von Teese and Mr. Pearl.

 

International fashion icon, Diane Pernet, was one of New York’s “it“ designers in the 1980’s before moving to Paris to reinvent herself as a journalist as well as a prolific filmmaker. Her fashion blog, AShadedViewOnFsahion.com, launched in 2005 quickly made her a web pioneer. In 2006 she started the film festival, You Wear It Well, together with Dino Dinco, which in 2008 became A Shaded View On Fashion Film, the first annual film festival dedicated to fashion, style and beauty with short films, music and art videos.