The festival for fashion & photography –

the fashion design festival for Vienna

29/5–5/6/2012

 
Andreas Oberkanins, Ulrike Tschabitzer-Handler 
(c) Maximilian Pramatarov


 

The festival for fashion and photography differs from other fashion events if nothing else because of its sense for new talent and the platform which is subsequently offered in the field of fashion and photography. This year, it becomes especially obvious: a new generation is entering the limelight and brings a fresh breeze to the Austrian fashion and photography landscape.

 

The young rebels are not the only ones who are stirring it up, the whole city will be set into motion when the 12 festival for fashion and photography invites everyone to the photography focus in and around the 365 – Fox House in the 7th Viennese district. The temporary offspace, various shops and a project space are used by young photographers to provide a refreshingly new view on fashion through exciting exhibitions and projects.

 

One should also be excited for numerous new impulses coming from fashion design: The Fashion Award of the Federal Ministry for Education, the Arts and Culture, which, aimed at young and trend-setting fashion design, is awarded in the context of the AFA-Austria Fashion Awards at the Museum of Ethnology, a house of the Kunsthistorischen Museum Vienna, has never before received more submissions.

 

Already for a second time, the EVOQUE NextGen Award, sponsored by Land Rover Austria , focuses on the youngest generation of local fashion designers and not only offers a chance to showcase one’s own talent in front of a wider audience and to raise public awareness but also serves as a stepping stone for a professional future.

 

The Museum of Applied Arts as a new partner of the festival is the location of the Fashion Talks which are presented by Vöslauer and center on the topic of sustainability.


But already established names and international personalities are an inherent part of the festival: after last year’s spectacular image campaign created by Erwin Wurm and Elfie Semotan, the exciting fusion of art and fashion in public spheres continues with this year’s campaign by Elke Silvia Krystufek , an international artist, and renowned fashion photographer Maria Ziegelböck .

 

 

Ulrike Tschabitzer-Handler & Andreas Oberkanins 

festival for fashion & photography